I want to know about Television Rating Point(TRP)?,
- What is TVR (Television Rating Point):
TVR = Reach x Time spent
TVR = (minutes viewed/minutes available) + (mins viewed / minutes available)/N X100
N= Number of individuals
- Gross Rating Points (GRPs)
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazinereadership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. This broader meaning is also called audience research.
Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small.
