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BBC values and moral


The BBC Values

Values are the standards which people across the BBC share. They represent the things we cherish and aspire to. They guide our day to day decisions and shape our individual and collective behaviour.

Our values are:

Trust

Trust is the foundation of the BBC. We are independent, impartial and honest.

Audiences

Audiences are at the heart of everything we do.

Quality

We take pride in delivering quality and value for money.

Creativity

Creativity is the lifeblood of our organisation.

Respect

We respect each other and celebrate our diversity so that everyone can give their best.

Collaboration

Great things happen when we work together.