BBC mission and valuesbb

BBC Mission and values

Our mission

To enrich people's lives with programmes and services that inform, educate and entertain.

Our vision

To be the most creative organisation in the world.

Our values

• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.

The Royal Charter and Agreement also sets out six public purposes for the BBC. See Public purposes.

The BBC Values

1. 

Values are the standards which people across the BBC share. They represent the things we cherish and aspire to. They guide our day to day decisions and shape our individual and collective behaviour.

Our values are:

Trust

Trust is the foundation of the BBC. We are independent, impartial and honest.

Audiences

Audiences are at the heart of everything we do.

Quality

We take pride in delivering quality and value for money.

Creativity

Creativity is the lifeblood of our organisation.

Respect

We respect each other and celebrate our diversity so that everyone can give their best.

Collaboration

Great things happen when we work together.